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Look at Spending Sprees by Middle-Aged Men

12, 22. 2005

A ranking on this year's hit products has been published on the Dec. 19 issue of Nikkei Business, Japan's leading business magazine. It indicates that the consumption by middle-aged men has been growing, calling for breaking 'barriers made up of common sense'. Until recently, middle-aged women have played a major role in shopping, while men have hardly made themselves up. However, prompted by economic recovery, sales of men's clothes have risen sharply and ads for men's fashion magazines enjoy excellent sales.

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