7-Eleven Explorers Vol. 1
4, 26. 2006
Most of merchandises displayed in the convenience stores are replaced with new products every week. It is said that if you see the selections of the products displayed on the shelves of the stores, you can see an aspect of the Japanese culture of today. We are presenting a serial of articles to take a look at new, original products put out on the convenience stores operated by Seven-Eleven Japan Co., Ltd. and see how they attract the people. Each of the products is stuffed with new ideas to satisfy the Japanese people who are said to be the most particular of all the peoples in the world.
Who's Not Concerned with Health?
Today, no one can deny that it is almost impossible to find anyone who is not doing anything about his/her health. Being choosy about what to eat or going to a gym to solve the problem of lack of exercise – these are some of the things every one should remember of having done for better health. In this installation of the serial, some new products are introduced to satisfy such serious desire for being healthy.
Full of the Vegetables in Season
Salad of 17 Colorful Vegetables of Spring
What on earth is GABA people talk about?
Vegetable Hamburger Lunch Box
New musubi (rice ball), extremely good
7-grain blend musubi with light tuna
Everybody Likes It! Popularity Rate, No. 1.
BLT Graham Sandwich
※Please note that these products may not be available in some areas.
In this installation, we dwell on the outstanding features of the products we introduced, and we will discuss the trend of Japan that those features showed.
sprouted brown rice
So obsessed with rice. It's not half cooked.
Line of products at Seven-Eleven stores
Besides the Aogenmai rice and 7-grain rice ball that were introduced above, the company is also developing such other line of products as rice ball of sprouted rice and lunch box using black rice. The company is aiming at satisfying the diversifying preferences of the consumers.
Seven-Eleven Japan Co., Ltd.
Since the company was established in 1973, it has grown to be the No. 1 convenience store chain in terms of sales. It has now more than 10,000 shops across Japan. It is highly evaluated for its stance of looking at things from the view point of customers in developing the new line of products. http://www.sej.co.jp/english/