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Asahi Breweries and Kagome jointly develop low-alcoholic tomato juice drink

8, 03. 2007
Asahi Breweries and Kagome jointly develop low-alcoholic tomato juice drink
Asahi Breweries and Kagome jointly develop low-alcoholic tomato juice drink

Asahi Breweries, Ltd. and Kagome Co., Ltd. will start selling their jointly developed cocktail of ripen tomato juice in 335 milliliter cans from Sept. 4, 2007. It is said to be a drink that is smooth yet gives the rich taste of ripen tomato. Its suggested price is 187 yen a can, excluding tax. The sales target is set at 240,000 24-can boxes within this year. Asahi and Kagome entered into a business and capital tie-up in February 2007. Since then, the two companies have been in search for the possibility of the market for alcoholic drinks made from vegetables.

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