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Canon selects actor Ken Watanabe as "communication partner" for advertising of new digital single-lens reflex EOS40D

9, 03. 2007

   Canon Inc. unveiled on Aug. 20, 2007 seven models of its new cameras, including the digital single-lens reflex camera EOS40D designed for beginners and experienced amateurs, digital single-lens reflex camera EOS-1Ds for professionals, and compact digital camera IXY DEGITAL2000IS. Canon also hired the actor Ken Watanabe as the "communication partner" for advertising the EOS40D.

Ken Watanabe with the EOS40D camera
Ken Watanabe with the EOS40D camera

   The EOS40D has the CMOS sensor with about 10.1 million effective pixels and the Canon-developed fast image processing engine DIGIC III, which enables the camera to take 6.5 frames of pictures per second. It also has a newly designed 0.95-power finder which gives improved sight and the 3.0-inch liquid crystal monitor panel which makes it easier to see and check pictures that have been taken. Suggested price is about 150,000 yen, including taxes. It was put on the market on Aug. 31 for sale targeted at the baby boomers who have now grown up to be seniors and go for the "real thing". The company is hoping the EOS40D to take a market share of 50% for digital single-lens reflex cameras between September and December of 2007.

   Ken Watanabe, who has been selected as the "face" for the EOS40D, said that he actually tested the EOS40D during a CM picture taking session. "It's a camera of a different dimension rather than a camera that's easier to use. I was even surprised at so good photos I have taken myself with the camera. I think I can support this camera by continuing to use it," he said.

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