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Fujifilm to strengthen cosmetic division, start selling at drug stores

2, 02. 2008
New ASTALIFT items to be sold by Fujifilm
New ASTALIFT items to be sold by Fujifilm

   Fujifilm announced on Jan. 16, 2008 that it will expand the line-up of the skincare products, ASTALIFT, of its cosmetic division by adding five new items, including beauty lotion and supplement. The company has been selling the cosmetics by mail order, but it said it will start selling the products at drug stores also.

   The new products are mainly anti-aging skincare items. They are liquid foundation, makeup remover, facial cleaner, beauty drink and supplement. Besides by mail orders, the new products will be put on shelves at some drug stores and variety shops from March 12, 2008.

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