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Rakuten's internet shopping mall to advance into Europe

2, 20. 2008

   Rakuten, Inc. will set up its "Rakuten Europe S.a.r.l." in Luxemburg by the end of March 2008, and it will then expand its internet shopping mall "Rakuten Shijo" (Rakuten market) into countries inside and outside the EU in the next two to three years. This was announced by the company on Feb. 7, 2008.

   The business in Europe will be conducted in the form of marketplace shopping mall in the same way it is done currently in Japan and Taiwan. Shops to operate under this plan and members will be invited in several countries to start with. Taking advantage of the borderless trade privilege in Europe, the company plans to make it possible for the users to purchase goods of other countries across the borders.

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