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Decrease in the Percentage of Consumers Who Worry About Radioactive Materials Contained in Foods - Survey by the Consumer Affairs Agency

3, 12. 2015

   On March 10, 2015, the Consumer Affairs Agency announced the results of its survey on "Consumers' Attitude toward Reputational Damages." The survey covered the topics, "Basic knowledge of radiation and people's general understanding of the dangers of radiation to the human body", "Attitudes toward purchasing foods", "Views on standard levels of radioactive materials contained in foods", and "The Status of access to information on shipment restrictions."

    When asked whether they pay attention to areas where foods were produced, 66.9% of respondents said either "I do" or " I usually do", a 3.1% decline from the previous survey conducted in August, 2014. The percentage of respondents who worry about radioactive materials contained in foods also has decreased by 1.9% from the previous survey to 22.8%. Of those who worry about radioactive materials contained in foods, 17.4% stated they would hesitate to purchase foods produced in Fukushima, resulting in a 2.2% decline. "Quality (taste) was the most common answer as a reason for paying attention to where foods were produced."

   This online survey, the Consumer Affairs Agency's fifth, was conducted with consumers living in areas directly affected by the reactor incident (Iwate, Miyagi, Fukushima, Ibaraki) and also consumers living in several large metropolitan areas on the main Japanese island of Honshu (Saitama, Chiba, Tokyo, Kanagawa, Aichi, Osaka, Hyogo). The survey was conducted from February 6th to 12th, 2015 and answered by 5,176 respondents.

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